photo: Every Mother Counts via Facebook

Any excuse to shop is a good one, but when accessorizing your wardrobe can actually help others, it’s a win-win. While supermodel Christy Turlington has retired from the catwalk, she hasn’t turned her back on the fashion world and now she’s using it to help others.

In 2010 she founded the nonprofit organization Every Mother Counts, which is dedicated to making pregnancy and childbirth safer by helping to provide access to maternity care in places around the world.

photo: Every Mother Counts via Facebook

Every Mother Counts has now teamed up with several brands, including TOMS, Solly Baby, Marc Jacobs, Milkbar, Vosges Haut Chocolat, and many more for limited edition items, like shoes, bags, blankets, tops, and even chocolate truffles, based around orange roses, the Every Mother Counts symbol. With every purchase made from the Orange Rose collection, the companies will donate proceeds to the organization. For more on the full Orange Rose collection and the campaign click here.

Have you purchased an Orange Rose item? Share your thoughts in the comments.