What’s the fastest way to get the word out when you need help? No, not Facebook. Try Disney World. One dad in desperate need of help wore a “I need a kidney” shirt to Disney World and the result was as magical as a fairytale.

photo: Pixabay

Single dad, Rob Leibowitz had been on dialysis treatment for years while waiting for a kidney donor that never arrived, so he decided to take matters into his own hands. Already a Disney fanatic, Leibowitz and his kids took a vacation to the Magic Kingdom every year. “Most of the time parents go to Disney for their kids. My kids go for me,” he told The Washington Post. With a career in advertising it wasn’t a stretch for Leibowitz to come up with a clever way to get people’s attention.

His daughter helped him design the simple shirt that read “In Need Of Kidney O Positive Call” and his phone number. He wore the shirt as the family enjoyed their latest visit to Disney World in August 2017. “Where else am I going to get more exposure than Disney World with hundreds of thousands of people walking around every day?” Leibowitz said. “And maybe I’d get a little pixie dust.”

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Other park visitors starting snapping pictures of him and posting to social media. The posts were shared thousands of times, he was contacted by several people and finally one was a match. Richie Sully, also a single dad, was the one to give him a new lease on life. Five months after that fateful Disney vacation the transplant was performed successfully.

Has this story influenced your thoughts on becoming a donor? Tell us why or why not in the comments below.

—Shahrzad Warkentin