FabKids: Christina Applegate’s New Stress-Free Shopping Site
We all remember Christina Applegate as the ever-so-sassy Kelly Bundy in Married with Children, but now that she’s ditched the frizzy hair in exchange for motherhood, Applegate is stepping into a whole new world: kids fashion! She’s bringing her mom-experience and easy breezy style into our homes as the Creative Partner for FabKids, a brand new monthly fashion subscription service made just for little girls size 2 through 8.
Here’s how it works: you start by taking a short Style Profile Quiz with questions about your daughter’s style. Does she like jeans and tees or florals and dresses? Is she a sporty prepster or a little lady? Based on your answers, each month the site will give you recommendations of 3-piece outfits your little girl will love, priced at $49.95 (think a cute striped top with flippy skirt and shiny leggings, for example). You have the choice of buying the outfit you love or skipping that month if you’re not digging the styles, no questions asked. If you decide to get the outfit, it’ll be at your doorstep in a week (free shipping, too!).
The goal of Applegate’s FabKids is to inspire confidence in your little girl, allowing her to express her individuality through her personal style. With a boys and infant version in the pipeline for 2013, we can’t wait to see what FabKids will do next!
— Susie Foresman