Calling all adorable babies: the search for the next Gerber baby is on! Your little one could become the latest face of Gerber as the company’s very next “spokesbaby.” Read on all for all the deets on how to enter your awesome infant in Gerber’s contest.

Last year’s winner, Lucas Warren made history as Gerber’s first spokesbaby with with Down syndrome. After a year full of adventures with his Gerber baby title, it’s time to bestow the honor to another adorable, fresh-faced baby. Will it be yours next year?

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The ninth annual Photo Search runs from Oct. 1 through Oct. 20, 2018. Parents and legal guardians can enter their babies—as long as the child is between birth and four years old. All you need to do is post a pic of your child on Instagram using the hashtag #GerberPhotoSearch2018.

If you’re like the rest of us mamas, you probably already post every aww-dorable photo on IG anyway. Adding the contest hashtag just gets you that much closer to showing the world what you already know—that your baby is completely cute and full of personality.

What is Gerber looking for in their 2019 spokesbaby? Well, there isn’t one defining look to the Gerber baby. According to Gerber President and CEO Bill Partyka, “Every year, for our annual Photo Search, we choose the baby who exemplifies Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby.” Translation: keep those pictures coming, because it’s anybaby’s game.

For more information on the contest or its rules, visit Gerber’s website here.

—Erica Loop

Featured Photo: Gerber via Instagram

 

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