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Red Tricycle’s Homepage Takeover includes both high impact desktop and mobile units, working together to deliver powerful engagement and reach.Two wallpaper units dynamically change the background of the homepage with a marketer’s brand messaging – bookending the editorial content. Coupled with an optional Expandable Leaderboard unit or Billboard Unit, clients have 100% SOV of the above the fold high-impact units. On mobile, the mobile interstitial offers broad impressions while also yielding highest mobile CTRs.
Homepage choices include: National, Atlanta, Bump & Baby, Chicago, Los Angeles, New York, Portland, San Francisco, Seattle, San Diego, and Washington DC.
More than one homepage may be chosen for your campaign date.
BILLBOARD UNIT (or EXPANDABLE)
EXPANDABLE BILLBOARD UNIT (OPTIONAL)
This 320×480 unit is the mobile responsive version for the desktop version. Desktop version targets homepage only, while mobile version will target site-wide.
Creative units must be submitted via your client-specific Box Folder. Deadlines for materials for each ad product will be provided by your account representative. Following deadlines enables thorough time for the review period. Otherwise campaign launch may be delayed.
You will receive an email invitation to your Box Folder from Red Tricycle’s Box account. First time advertisers, will be given an opportunity to create a new Box account.
Contact email@example.com when assets are uploaded or for any questions.
Deadlines will be provided for all line items on an Media Plan by your account representative. Following deadlines and spec requirements is imperative to ensuring your campaign launches on time.