Your fave cupcake maker is turning 100 this year—and Hostess Birthday CupCakes are hitting store shelves to celebrate.

After a century of baking up pure deliciousness, the brand is marking its anniversary awesomeness with the “Hostess Sweetennial.” The year-long celebration includes all-new, limited-edition Birthday CupCakes that come complete with rainbow sprinkles in the cake and on top.

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Along with Hostess’ Birthday CupCakes, the company is also releasing Mint Chocolate, Strawberry, Chocolate, Golden and Orange versions. Keith Peterfeso, Hostess Brands’ Brand Director for All Day Snacking, said in a press statement, “For Hostess, turning 100 is about all the people who have included us in their special occasions and everyday moments of indulgence.”

Peterfeso added, “With this latest product innovation, we are sharing our birthday cake with Hostess fans across the country—spanning demographics, tastes and generations—inviting everyone to take part of this once-in-a-century celebration.”

The six cupcake flavors are available nationwide in multi-packs. The sprinkle-covered Birthday flavor is also sold as a single-serve treat. And, of course, all of the “Sweetennial” cakes come with “The Original Squiggle” on top!

—Erica Loop

Featured photo: Courtesy of Business Wire

 

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