OhBabyChic was founded to help make the transition to motherhood easy for trendy moms on the go. The company—your Totally Awesome pick for best baby essentials resource—has since gained a loyal following of moms who can’t get enough of the thoughtfully chic style and the ever-helpful Infant Paparazzi Pod and Nursing Cover. Owner Tanyika Gordon recently took the time to chat with us about what makes OhBabyChic awesome, the inspiration behind the business, and more. Read on:
Red Tricycle: Congratulations on being voted “Most Awesome” by your community! What do you think your customers value most about your business?
Tanyika Gordon: Our customers love that our products have as much function as it does style. We chose premium fabrics with lovable, bold colors. We often get emails letting us know we have the best customer service, and that means the world to me.
RT: What inspired you to start your business?
TG: My husband and I have been experiencing infertility for quite some time but it never stopped me from noticing the options moms had for baby gear. I wanted to create a stylish product that was also very functional for the mom on the go. In creating the company it also gave me a platform to talk about Infertility Awareness & Support.
RT: Any advice for new business owners just getting started?
TG: Go for it! Do your research, but go for it. Find something you’re passionate about, learn about your target audience, and don’t be afraid to make mistakes.
RT: Can you give us one tip for balancing entrepreneurship with parenthood?
TG: Because I’m not a mom I can’t honestly answer this. However, I do think it’s important to take time to recharge as a woman and a mom. We often take care of everyone and we are last on the list.
RT: What is your proudest moment as a business owner or parent?
TG: My proudest moment is seeing OhBabyChic grow from just an idea to now being sold at Petit Tresor in West Hollywood.
RT: Is there a special offer you’d like to include for Red Tricycle readers?
TG: Yes! We would like to offer 20% off & free shipping to Red Tricycle readers