Johnson & Johnson has just announced that their iconic baby product is getting a pretty big makeover. The company announced big changes to Johnson’s Baby Shampoo ingredients and parents will definitely be happy.
For the first time since 1973, the household staple that has promised “no more tears” to millions of American babies for over 100 years has undergone a major transformation both inside and out, starting with a newly designed, more modern bottle. It’s what parents will find inside the bottle that they’ll be most excited about. Johnson’s updated line of baby products will feature 50 percent fewer ingredients than the previous ones.
The company hopes to appeal to parents who are concerned with the safety of products that come in contact with their babies. The revamped products are focused on natural ingredients, free from sulfates and dyes. For example, the classic yellow baby shampoo will now be a dye-free clear color—but the bottle will still have that iconic golden color so it’s easy to spot on the shelf.
Johnson’s is also unveiling a new line of products made just for newborns called “Cotton Touch.” They are inspired by the gentleness of soft cotton fabrics and, most importantly, are free of parabens, phthalates, dyes, sulfates, and fragrance allergens, making them safe for a newborn’s sensitive skin.
The new products are now available for purchase at major retailers like Target, Amazon and Walmart.
Featured photo: Walmart