In order to bring you the newest and best products for babies and kids on the market, we scoured the 2019 JPMA (Juvenile Products Manufacture’s Association) product show. From making life more simple for parents everywhere to a new level of thoughtfulness from brands across the board, here are the trends in baby and kid gear you’ll be seeing everywhere in the months to come.
On the Go
From the BOB stroller’s relaunch (a sleek new design offering a one-step fold and zipper storage, available Fall 2019) to the new Shyft Travel System from Evenflo (April 2019) and Dwypeze, an all-in-one changing kit, we saw brand recognition that kids go everywhere (restaurants, long-distance travel, etc.) with parents these days, and that parents want products that’ll make on-the-go as easy as possible.
Consumers don’t want five different products for each kid these days. They’re also conscious of what they’re buying, and how long it’ll last. So, instead of offering yet another line of options to parents, we saw brands taking the traditional product and raising the bar, whether it was a new feature like self-standing stroller that can fit in a slim space (Diono Flexa and Excurze strollers), an eco-friendly aspect like stroller fabric made from plastic water bottles (Cybex x Karolina Kurkova collab) or a diaper pail that uses regular garbage bags. Kelly Mariotti, the Executive Director of JPMA states “there’s a feeling of real mindfulness, of how parents are using these products, and we see brands really responding to the marketplace.”
Along the same lines of mindful consumption, there was a wide range of “grow with baby,” and 2-in-1 products spotted at JPMA this year. From Britax’s brand-new 2-in-1 car seat (Fall 2019) to Skip Hop’s 3-Stage Activity Center that grows with baby and the award-winning Nomi high chair, which can support up to 300 lbs, has seating options starting at six months, being able to use products for more than one stage of life, or more than one activity, was strongly featured.
Geometric Prints Are In & the New Llama Is ...
When it comes to decor and nursery trends, geometric prints and gray are still dominating the market. And as far as the new ‘IT” animal? We’ve got our bets placed on narwhals and dragons—which might not be new, but with Game of Thrones currently in its last season, we think they’ll be making a huge comeback this year.