Wouldn’t it be great if more things in life served more than one purpose? Now your breakfast cereal is multi-tasking as an inspiration for young artists thanks to a campaign that turned Kellogg’s cereal boxes black and white.

As part of a campaign developed by a creative advertising agency in Australia, Kellogg’s has temporarily turned their cereal boxes black and white in order to encourage young breakfast eaters to color the boxes. Not only that, but the Colour and Win campaign, which is a partnership with Crayola, has also added an augmented reality feature to the cereal boxes. Kids can use an AR app to bring their colorful creations to life after they’ve turned their cereal boxes into masterpieces.

The only downside to this creative endeavor? It’s only available down under. Kellogg’s products, like Rice Bubbles and Coco Pops, on store shelves in stores throughout Australia will be featuring this redesign for a limited time. Here’s hoping the U.S. counterparts, like Rice Krispies and Cocoa Krispies could get the same treatment!

—Shahrzad Warkentin

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Feature photo: FabNewsLive via Instagram

 

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