Did you hear? Kristen Bell’s baby line—part of a “super secret project” the celeb and husband Dax Shepard have been working on—officially launched today! Meet Hello Bello––premium, plant-based baby products that you can shop exclusively at Walmart and the new Hello Bello website.

The couple co-founded the company with the belief that all babies deserve the best and that every parent should have access to affordable and high-quality products. The result is a treasure trove of 10 attractively-designed products for diapering, personal and home care—and even the outdoors, with prices ranging from $1.88 to $23.94.

ADVERTISEMENT

In a recent press release, co-founder Dax Shepard recalled the reason he and Bell embarked on this venture together: “We know parenting is hard enough as it is. Parents shouldn’t have to choose between what’s good for their baby and good for their budget.”

We could not agree more—and that’s we already checked out the gorgeous Hello Bello website. As part of the first offerings, you’ll find laundry detergent made with organic soapberries ($13.88), sunscreen with non-nano zinc oxide ($9.78), shampoo and body wash made with organic botanical extracts ($6.98) and even diaper rash cream with soothing organic oils ($7.98).

Not to be outdone by rival baby service The Honest Company, Hello Bello also offers a diaper bundle service! Starting at $65, each bundle comes with seven packs of diapers, four packs of wipes and one freebie with your first order. Pick up to seven adorable prints and choose your delivery frequency so you’ll never run out of diapers again.

You can shop the entire new line on the Hello Bello.com, at Walmart stores nationwide or on Walmart.com.

––Karly Wood

All photos: Courtesy of Hello Bello

 

RELATED STORIES

Carter’s Semi-Annual Big Baby Sale Is Here & These Deals Are Huge

These Chic New Baby Capsule Wardrobes Are the Perfect Baby Shower Gift

For Dads without Paternity Leave, Dove Wants to Help—with $5,000 Grants