People really love LaCroix—and what’s not to love? It’s bubbly, calorie-free and boasts “all natural” ingredients…well, about that last one. A class action lawsuit against the makers of LaCroix, National Beverage, claims that the “all natural” beverage has several artificial ingredients. Representatives from National Beverage did not immediately reply to Red Tricycle’s request for comment.
So, does the supposedly natural drink actually contain not-so-natural ingredients? According to a press statement made by National Beverage Corp., “Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors. There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors.”
The lawsuit alleges that among other artificial ingredients, LaCroix products contain linalool—an ingredient also found in cockroach insecticide. Before you start freaking out and tossing your sparkling water down the drain, linalool is a common food additive and component of essential oils found in many spices.
And what do the makers of LaCroix have to say about these insecticide claims? National Beverage stated, “The lawsuit provides no support for its false statements about LaCroix’s ingredients.” The company’s press release goes on to add, “The lawsuit and the companion release that was published this afternoon were false, defamatory and intended to intentionally damage National Beverage and its shareholders.”
Ultimately, it’ll be up to the courts to decide whether or not LaCroix is really as “all natural” as it claims to be.
Featured photo: LaCroix via Instagram