Get out the white gloves, tea cups and handkerchiefs. Why? Well, apparently there’s a rumor that Frito Lay thinks that women need their own “lady Doritos.” If you’re still picking your jaw off the floor right now, you aren’t alone. The “chips made just for women” rumor didn’t just appear out of thin air and it wasn’t manufactured by social media. It all stems from an in interview on Freakonomics Radio with PepsiCo CEO Indra Nooyi, particularly a few comments on the differences between how men and women enjoy those savory orange triangles.
When asked about the male versus female chip-eating differences, Nooyi said during in the interview, “When you eat out of a flex bag—one of our single-serve bags—especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips at the bottom.”
Okay. Makes sense. Please—do go on, Nooyi.
But what about women? Do we not lick the leftover zesty Dorito dust off of our fingers? Do we not happily tilt out heads back and chug the rest of the crumbs? According to Nooyi, we don’t. (We want to, but we don’t.) Oh, and that’s not all: Nooyi notes, “They [women] don’t like to crunch too loudly in public.”
Yep that’s right ladies—the makers of Doritos think you need a special chip of your own. Just for us gal pals. And what will that ladies-only chip look (and sound) like? Nooyi’s responded, “For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse?”
(Apparently, Nooyi is not aware of the massive backlash that surrounded Bic’s release of ballpoint pens “For Her” in 2012. Yup, they were pink. Yup, it went over just about as well as you would think.)
Before you start demanding a full-crunch chip, keep in mind that PepsiCo hasn’t released an official statement and they have not confirmed whether or not a “female-friendly” version of Doritos will actually happen IRL.
What do you think about “Lady Doritos?” Share your thoughts in the comments below.