In 2014, when Carissa Tozzi was told her son Wolf might have “sensory issues,” she immediately began looking online for products that might help him. As a brand consultant and former publicist, however, it struck her that most of the sites she found seemed amateur, garish or depressing. Her friend Gena Mann, who had worked with her at a magazine for girls and had two autistic sons, agreed that she wanted “a space online where autism didn’t suck all the time.”
So, Tozzi and Mann founded Wolf + Friends, a fashion and design site for children who happen to have disabilities.
The look of the site is upscale stylish, but products are explained in terms of their therapeutic and developmental functions. A set of swings, for example, has text that explains how they can calm an overstimulated child, and a cute kids’ room includes a bed canopy for muffling noise.
There are blogs and articles on subjects from raising a child with Down syndrome to the use of dollhouses for socially impaired children. But even the guides for buying toys based on special needs are all laid out in an organized and pleasant design that style-conscious families will love.
Do you know parents who would love Wolf + Friends? Tell us in the comments below.