Lots of people can take a great picture. Maybe even you. But it’s the true photographer that can balance color, composition, light and more — and also manage to capture the spirit of his or her subject. And by our estimation, that’s never more important than when shooting a family, siblings, newborn, etc. We went in search of NYC shutterbugs who can do just that, and found photographers with different styles and specialties, but all of them create work you’d be proud to hang on your wall and will cherish for years. Click through to find your shutterbug soulmate!

For a Newborn Pro: Shirly Schvartzman Photography

Until you try to take a great photo of your newborn for a birth announcement, or even simply posterity, you just don't realize how difficult it is. Photographer Shirly Schvartzman has got it down to a science. The Park Slope mother of two shoots exclusively in her Brooklyn studio, and produces images of your little angel in adorable repose. The babes —  which Schvartzman typically photographs when they are six to 12 days old — are sometimes swaddled in delicate knitted wraps, and others wear just their birthday suit. (Want a shot of a baby in a bucket or wearing a headband? She does that too.) How does she do it? Parents receive instructions on how to arrive with a sleepy baby, and the studio is kept at a cozy 80 degrees and filled with white noise to remind infants of their previous digs. Sessions start at $550.

Online: shirlyschvartzman.com

photo: Shirly Schvartzman Photography

Do you have a favorite kid & family photographer in the NYC area? Share with the group in the comments below!

— Mimi O’Connor