A reliable standby for indoor fun just got a multi-million dollar makeover, just in time for winter. Bowlmor Lanes’ Times Square location on 44th Street is truly in the center of the tourist area’s action, and its brand spanking new interior takes visitors on a technicolor tour of NYC both past and present. We guarantee you’ve never bowled like this before!

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photo: Bowlmor Times Square

Signs of the Times
Step into the newly-renovated Bowlmor in the heart of Times Square and you’re entering a fun zone that celebrates New York City. From the minute you check in, you’re reminded that the space used to house the New York Times (clocks set in different time zones hang above endless pairs off bowling shoes) and there’s a door marked ‘editor’ with the name of Bowlmor’s founder.

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photo: Bowlmor Times Square

Welcome to New Yorks!
But those details are incredibly subtle compared to the rest of the place.  The renovation, completed earlier this month, transformed the 90,000-square-foot space into one that now offers seven themed lanes. Bowlers play in environments that  represent different parts of Gotham, including Central Park, Chinatown, Coney Island and Times Square.

(The multi-floored alley also features a cool, but obviously less kid-friendly NYC speakeasy lane, as well as one in an Art Deco style for those interested in some period bowling.) Whichever lane you end up in, expect to be surrounded by NYC icons and cool and colorful works of art, including murals by artist Jonas Never in the Coney Island section.

Altogether, the new Bowlmor offers 48 lanes enhanced by HD video walls and blacklights, as well as deluxe laneside seating.

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photo: via Bowlmor Times Square Facebook page 

Game On!
Kids will also go gaga for the revamped arcade, filled with tons of video games and more active diversions like air hockey.

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photo: Bowlmor Times Square

Party Hard at Bowlmor
Bowlmor is ready, willing and able to host your child’s birthday bash. (They’d love to host yours, too.)

Parties for kids’ birthdays start at $22.99 for the basic package, which includes 1.5 hours of unlimited bowling, shoe rental, juice and/or soda, plus a $5 arcade card for each child.

More deluxe packages include your choice of food options, ranging from a two-foot Coney Island hot dog covered in mustard, Coney sauce and diced onions, to gigantic soft-pretzels served with mustard and queso to Sprinkled Ice Cream Sandies — basically the best chipwich you’ve ever tasted — and something called a pizza cupcake, a big crowd-pleaser.

Still more add-ons include a bowling pin for kids to sign and chocolate chip cookie cake.

Bowlmor
222 West 44th St.
Times Square
212-680-0012
Online: Bowlmor.com

Have you visited the new Bowlmor yet? Let us know in the comments!

— Lambeth Hochwald