If you’ve ever scrambled to find the perfect outfit for a fancy event, you’ve probably already checked out Rent the Runway (RTR), a clothing rental service that lets you get your hands on designer duds on the cheap. Well, the company just set out to make parents’ lives even easier with their new venture, Rent the Runway Kids!
RTR launched back in 2009 offering special occasion clothes, and they’ve since expanded into monthly subscription options so stylish ladies can keep their looks fresh. RTR Kids, which is expected to go live on Apr. 16, is starting out with girls sizes ranging from 3T to 10/12 and hello, little fashionista!
The concept of renting clothes is not only an eco-friendly option for parents, but it’s also a chance to keep costs down when it comes to outfitting growing children. Customers of RTR have reported that they’ve found they spend far less on clothes, especially when it comes to purchasing items that end up never being worn.
RTR Kids will be available as an extension for subscriptions which start at a trial price of $69 and as part of Reserve, where parents will be able to choose from four to eight-day rentals starting at $30. You’ll find clothing from your fave designers like Fendi, Stella McCartney, Little Marc Jacobs, Marni, Chloé and more!
And if you’re worried about the wear and tear that kids make on clothes––don’t. RTR Kids will offer the same insurance policy as it does for adult clothing in which a $5 insurance fee covers dry cleaning, stains and minor damage.
––Karly Wood
All photos: Courtesy of Rent the Runway
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