Have you seen the brightly painted building in downtown San Francisco that looks like the ice cream flavor Rainbow Sorbet? We’re not talking about the Painted Ladies either! Get ready to scream—because we all scream for ice cream at the Museum of Ice Cream! Read on to get the scoop.

Photo Credit: Subsidy Shades

Causing near hysteria to get tickets, the doors opened on Sep. 17,  to much fanfare and anticipation. The pop-up interactive art installation is perfect for children and parents with a sweet tooth or an eye for candy. With themed rooms, such as the sprinkle pool or the gummy bear forest, you’ll be guided through the exhibit and able to interact with each room. Have you always dreamed of swimming in a pool of sprinkles? Jump in—dreams really do come true.

Pick a Flavor

Do you have a favorite flavor of ice cream? Look to your child and say it—that’s your new name while visiting the MOIC. The staff has donned these fictional names as well, such as “Vanilla Vanessa” or “Strawberry Bret.” Get your child excited and have them think of what their ice cream name will be for the day.Bi-Rite Creamery will be serving up the flavor Ginger Snap during the initial weeks after opening. There’s also pink fairy string—aka cotton candy—and well, a lot more ice cream along the way.

Sugar Selfie

While walking through the re-invented basement of the former Emporio Armani / Savings Union Bank building, don’t worry about missing the perfect photo opportunity of your child. Tickets are sold and scheduled for specific timeslots so visitors are spaced out.


Here are a few rooms you’ll want to be sure to snap a few selfies of you with your children:

The sprinkle pool: A pool area filled with thousands of large plastic sprinkles. Be prepared to pick up these sprinkles around your house long after your visit is over since even with a good brush-off they still find places to hide.

The Pop Rock Wall: If your children love to climb you’ll likely want to spend a little more time in this room. Inspired by the candy pop rocks, the walls are decorated with ledges for indoor rock climbing.

The Banana Swing Room: All kids love to swing. And if they’re patient, they can own the bragging rights to swinging in a room full of bananas.

MOIC-cc-subsidyshades-kids laying in sprinkle pool

Minted Ticket

Tickets are $38 and are purchased online, they cannot be purchased at the door. Kids younger than age 3 are free. Due to #FOMO (fear of missing out) tickets are selling out within minutes of going on sale. But, MOIC has extended its dates through Feb. 2018, and who knows, maybe they’ll extend again? Keep an eye on their website for news and sign up for their newsletter to get the latest.

Insider tips: The Museum of Ice Cream is located downtown near Market Street, there is some street parking but we recommend either taking public transportation or parking in a nearby garage. Strollers are not permitted inside but there is dedicated stroller parking.

Museum of Ice Cream
1 Grant Ave.
San Francisco, CA 94108
Online: www.MuseumofIceCream.com

If you were one of the lucky ones to snag tickets already, what was your favorite experience at the museum? Let us know in the comments.

Tarah Beaven

All photos courtesy of Museum of Ice Cream unless noted otherwise