Have you seen the brightly painted building in downtown San Francisco that looks like the ice cream flavor Rainbow Sorbet? We’re not talking about the Painted Ladies! Get ready to scream—because we all scream for ice cream at the Museum of Ice Cream! Read on to find out why it’s worth the trip and what new things you can expect this holiday season.

photo: Subsidy Shades

Permanent Home in SF

Causing near hysteria to get tickets, the Museum of Ice Cream doors opened in 2017 to much fanfare and anticipation. Good news for everyone who hasn’t had a chance to visit: the museum will no longer be a pop-up but instead will have a permanent home in downtown San Francisco.

The interactive art installation is perfect for children and parents with a sweet tooth, an eye for candy and a love of a good photo opp. With themed rooms, such as the sprinkle pool or the gummy bear forest, you’ll be guided through the exhibit and able to interact with each room. Have you always dreamed of swimming in a pool of sprinkles? Jump in—dreams really do come true.

What’s New This Holiday Season

While the sprinkle pool photos have dominated social media, get ready for a whole new perspective this holiday season. The entire museum is celebrating Pinkmas now until Jan. 6. Expect everything pink—from pink and white Christmas trees scattered throughout the experience to a pink jungle to carolers singing holiday anthems. Make new holiday traditions like sending a postcard with a positive message to a stranger and tasting fresh treats from vendors like MyMo Mochi, La Michoacana and Ghirardelli. With Pinkmas, MOIC is clearly taking the holiday season seriously and we’re on board.

Pick a Flavor

Do you have a favorite flavor of ice cream? Look to your child and say it—that’s your new name while visiting the MOIC. The staff has donned these fictional names as well, such as “Vanilla Vanessa” or “Strawberry Bret.” Get your child excited and have them think of what their ice cream name will be for the day.

photo: Patricia Chang

Sugar Selfie

While walking through the re-invented basement of the former Emporio Armani / Savings Union Bank building, don’t worry about missing the perfect photo opportunity of your child. Tickets are sold and scheduled for specific timeslots so visitors are spaced out.

Here are a few rooms you’ll want to be sure to snap a few selfies of you with your children:

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The sprinkle pool: A pool area filled with thousands of large plastic sprinkles. Be prepared to pick up these sprinkles around your house long after your visit is over since even with a good brush-off they still find places to hide.

The Pop Rock Wall: If your children love to climb you’ll likely want to spend a little more time in this room. Inspired by the candy pop rocks, the walls are decorated with ledges for indoor rock climbing.

The Banana Swing Room: All kids love to swing. And if they’re patient, they can own the bragging rights to swinging in a room full of bananas.

MOIC-cc-subsidyshades-kids laying in sprinkle pool

Minted Ticket

Tickets are $38 and are purchased online, they cannot be purchased at the door. Kids younger than age 3 are free. Groups of 10+ receive the discounted admission of $29 per person.

The MOIC has expanded its hours to allow adults 18+ to experience the phenomenon during the evening hours. Tickets for admission between 7:30 and 9:30 p.m. are limited to adults only.

Insider tips: The Museum of Ice Cream is located downtown near Market Street, there is some street parking but we recommend either taking public transportation or parking in a nearby garage. Strollers are not permitted inside so if you have a little we suggest a carrier.

Museum of Ice Cream
1 Grant Ave.
San Francisco, CA 94108
Online: MuseumofIceCream.com

—Tarah Beaven

All photos courtesy of Museum of Ice Cream unless noted otherwise