If you are looking for original, high-quality and sustainable clothes for your kids up to age eight, head to this recently-opened gem of a store. Whoa Dude! is a new children clothing store, where customers can find beautiful clothes from curated designer brands that both parents and kids will love.

European funky roots and American cool vibes

Whoa Dude! Is the dream project of Almu, a marketing specialist from Spain, and Greg, an e-commerce pioneer. Almu and Greg’s worlds collided in Barcelona where they fell in love, married and had their son Tomás, who is the inspiration for this adventure.

Their new environment inspired Almu and Greg to embark on another adventure and make one of their dreams come true: creating their own kids’ clothing store offering high quality, comfortable clothes with a cool and funky vibe.

The trendiest brands all under one roof

All their brands are curated with care and made with love in Europe and the USA, except for one, “Milk and Biscuits.” which is proudly made in China as their label suggests, because Kate, their British designer, wants to make people aware that in China they can also be environmentally conscious.

Their boho chic brands include “Tocoto Vintage” (which comes from Formentera, a little island in the Mediterranean Sea in Spain) and “Rylee Cru”, from San Diego, a brand inspired by the Pacific Ocean. If you like cool and funky brands don’t forget to check out “Beau Loves” from UK or “Hugo Loves Tiki” from Indiana. Both are made in Portugal, because Portuguese cotton is one of the best in the world. Sophistication is the word that defines “Little Creative Factory,” a brand from Barcelona created by an architect reinvented as a designer.

Gifts for the wee ones

If you have a baby or are invited to a baby shower don’t forget to check out “1+ more in the family” and “My little Cozmo,” two brands from Barcelona that perfectly know what babies need to feel comfortable and stylish. All kids love Swedish “Mini Rodini”  because of their creative and fun prints.

In July they will also welcome “Bobo Choses” and “Animals Observatory,” two favorite brands to people who love original and unique kids clothing. Whoa Dude’s brands have one thing in common: they always have a story to tell.

The Details

Whoa Dude! is open Tuesday to Sunday from 11 a.m. to 6 p.m.

Whoa Dude!
3255 Sacramento St.
San Francisco, CA

Hours: Tue to Sun 11 a.m.-6 p.m.
Online: whoadudeclothing.com

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—Sonia Gandiaga

All photos courtesy of  Whoa Dude!