And so the saga to keep one of the most iconic toy retailers afloat continues. Toy mogul Isaac Larian’s campaign to save Toys”R”Us, in a bid reportedly worth $675 million, was rejected. The CEO of MGA Entertainment, the company behind Bratz dolls and Little Tikes put in a bid last week to keep the remaining 735 U.S. locations and 80 Canadian stories open. But sadly, the well over half a billion-dollar figure just wasn’t enough.

According to The Los Angeles Times, Larian decided to drop his bid for the Canadian stores. This is light of a tentative agreement between billionaire Prem Watsa’s investment firm Fairfax Financial Holdings and Toys”R”Us for a $237 million sale (of 82 Canadian stores only).

As for Larian, it’s still possible that he’ll reassess the value of the remaining U.S. stores and resubmit a new bid for more than 200 stores. Of course, with Toys”R”Us’s massive liquidation sale, the value of the company is progressively heading downwards.

But then again, can you really put a price tag on Geoffrey the Giraffe and his special brand of childhood magic?

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Do you think someone will buy Toys”R”Us and keep it open? Share your thoughts with us in the comments below.

—Erica Loop

Featured Photo: Phillip Pessar via Flickr

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