Who’s ready for a Target app Easter egg hunt? Your big red bullseye experience just got better. As if filling your cart with just about everything that you don’t really need wasn’t fun enough, the mega-retailer just turned your shopping trip into a game — literally.

If you have the Target app, you can magically transform shopping into an awesome Easter egg hunt. And if you don’t have the app…well, you really should consider it. Not only does it come with all the Cartwheel offers, weekly ads and a virtual wallet (where you add your REDcard), it also has so much more.

So how does this Easter egg hunt thing work? If your store is equipped with indoor navigation technology, the app will turn your location into a virtual bunny. You’ll also see “hidden eggs” on the map as you cruise through the store.

Unlike plastic eggs you hide for your child, these ones aren’t filled with chocolate or candy. These virtual eggs hold surprise Cartwheel offers that you can unlock as you pass by them. The offers include just about anything, ranging from Starbucks specials to clothes for the kiddos (and everything in-between).

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What do you loooooove about Target’s app? Share your thoughts with us in the comments below.

—Erica Loop

Photos: Target

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