If there’s one thing we love about Target it’s the affordability. With dozens of new brands rolling out over the past year every moms’ favorite place to shop has proved that you can have style without breaking the bank and Target’s new Made By Design line is no exception. You can now furnish your house with a collection of over 750 products and most are under $30.

The new Made By Design line features basic housewares like bedding, bath accessories, kitchenware and furniture. Target put in a lot of research before launching this line to figure out exactly what customers wanted and needed to fill their shelves. Two key takeaways were making products affordable and functional. Kitchen items, for example, were created to be stackable when research revealed that many shoppers feel that their kitchen cabinets are difficult to organize.

photo: Target

The new housewares are designed to be sleek, but simple so that they will fit well both with what you already have at home and with Target’s other exciting offerings like the Hearth and Hand with Magnolia line.

photo: Target 

“This line is filled with beautiful, purposeful pieces that our guests can count on for superior quality, style and value season after season. It’s the perfect foundational brand to complement our assortment, which now features more distinct aesthetics than ever to help every guest make their house a home that truly reflects their unique personalities and preferences,” explained Mark Tritton, executive vice president and chief merchandising officer, Target.

The new Made By Design collection will be available online and in stores starting June 23.

—Shahrzad Warkentin

Featured photo: Target

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