Target’s Cloud Island brand is known for their super-sweet nursery décor, bedding, bath and layette designs. But now the baby brand is moving into a new area — diaper bags! Yep, diaper bags. Yeah we know, they aren’t always the most stylish of wardrobe accents. Of course, that doesn’t mean you have to give up, give in and opt for some sort of plastic-covered ducky-themed diaper bag. No way. Target has a brand-new line of completely cool baby bags that you need to know about right now.

photo: Target

Cloud Island’s new diaper bag line features 20 items, and none of them are cutesy cutesy or look like something your own mama toted around. There’s a cross-body bag, a backpack, and even a clutch. The bags feature one of four completely chic patterns, along with some pretty necessary bonuses. You’ll get an insulated bottle pocket, a changing pad, stroller clips and all the space you need to stash your little one’s gear.

photo: Target

These may be diaper bags, but they certainly don’t look like it. Even though they’re fully functional, you’ll still look superbly stylish carrying one. The bags range from $29.99 to $49.99, depending on the type you are looking for.

photo: Target

But wait! There’s more. Cloud Island also has an organizing insert that you can use with any of their bags or your own (non-Cloud Island) baby bag.

What do you think of these new diaper bags? Share your thoughts with us in the comments below.