You’re wandering through Target, filling your cart with all kinds of things that you absolutely don’t need. You meant to buy lightbulbs and air freshener. And you came out with candy corn, five packages of pillow cases, an adult-sized onesie and 45 trial-sized bottles of shampoo. Oh, and you totally forgot the lightbulbs and air freshener. Umm, what happened? Well, you got lost and ended up buying whatever was in the aisle you happened to go down. Never fear. This won’t happen anymore.
Okay, so we’re not saying that three-fourths of your cart won’t end up holding unintentional purchases. But Target’s app is getting a GPS-ish upgrade. Using Bluetooth beacons, the app can give you real-time info on where you are and what’s nearby. It’s pretty much like Google Maps for Target (but, of course, it’s not actually Google Maps).
The technology is set to arrive in about half of the retailer’s stores by the holiday season. Not only can it help you find what you need, but it may just save you money, too. Mike McNamara, Target’s chief information and digital officer, says, “Now you’ll never miss out on an opportunity to save.” He goes on to add, “This promises to make it easier than ever to find what you’re looking for, so you can fill up your cart and get on your way.”
What do you think of Target’s new tech addition? Share your thoughts in the comments below.