Say farewell to tiny dressing rooms and long check-out lines and instead outfit your budding fashionistas with just the click of a button. These subscriptions—focused on kid-forward fashion picks for boys and girls—will take care of your little one’s wardrobe from birth through the pre-teen years. For the solution to your shopping woes, check out the services below.
1. Old Navy Superbox
Get a fun box of surprises from Old Navy every three months when you sign up for their new Superbox subscription.
How it works: Simply pick your "style" from various personality types: the trendsetter, the sporty superstar, the classic fantastic and more. Then, you'll receive six mix-and-match items for just $59.99 (a retail value of over $100). You have 21 days to decide if you want to keep everything ($10 off bonus if you do!), and returns are totally free. You can also change your style preference or cancel at any time. Sounds like a super deal to us.
Subscribe at oldnavysuperbox.com
Nike-backed subscription service, EasyKicks allows parents to swap out a pair of sneakers, anytime, as often as you want, for a monthly fee.
Why You'll Love It: Your kids' feet grow so fast, it feels like you're constantly on the lookout for sturdy kicks. With EasyKicks, you can choose from a wide range of Nike and Converse sneakers for kids (new styles are added every week). Simply swap them out and return the old pair (unless it's been over 90 days, then they are yours to keep!). It's a great way to budget for shoes over the course of a year, and since every box comes with a prepaid envelope, you can also send back as many old pairs as you like for donation or recycling.
Ages: from sizes 4c to 7y.
Subscribe at easykicks.com
3. Wee Blessing
With a Wee Blessing subscription, each month you'll receive name brand items at 40-60% off the retail price. After working with an in-house stylist, items will be carefully selected and shipped to your doorstep. You have 10 days to decide what works, then simply ship back the rest for free!
Why You'll Love It: Wee Blessing has just launched a brand-new (and the very first!), all-family subscription service. Moms, Dads, and kids all ages can now receive 4-5 customized outfits every month, with just one subscription.
Ages: Newborn to adult.
Subscribe at weeblessing.com
4. Rockets of Awesome
Delivering seasonal mini-wardrobes right to your doorstep, each box contains a mix of 12 classic and on-trend pieces in soft and comfy fabrics, curated to fit your child’s style and preferences (i.e. no buttons, loves patterns, etc). The designing is all done in-house so you won’t find these styles in stores. And be sure to check out their e-commerce shop to order individual items between seasons.
Why You’ll Love It: Rockets of Awesome taps into your buying history and preferences to create an ultra-customized shopping experience. The more you shop, the more tailored the selections become.
Ages: Boys and Girls 2-14.
Cost: No membership, shipping, or styling fees. Purchase only the pieces you love, each under $40, and send back the rest!
If you're already a fan of Fabletics, then be sure to check out what they have in store for your mini-me. Offering wardrobe staples like leggings and tees as well as fashion pieces like dresses and boots, FabKids creates original, comfortable, and on-trend pieces. Start by taking a quick style quiz. Then each month, Fabkids will send style picks directly to your inbox. Choose the pieces you want or skip the month.
Why You'll Love It: Unlike most subscription services that send a mystery box to your door each month, Fabkids hands the control over to parents to decide what to buy and when.
Ages: Boys and Girls 2-14.
Cost: Sign up for VIP membership and enjoy up to 50% off regular prices as well as early access to exclusive collections, sales, and more. $29.95/month goes toward your purchase.
Subscribe at fabkids.com
Kidbox helps create a capsule wardrobe season after season with no commitment or styling fee. Just fill out a brief style questionnaire and Kidbox takes it from there, dressing your child(ren) from the toddler through pre-teen years. Five times a year you'll receive a box containing six to seven high-quality pieces from brands like 7 For All Mankind, Lucky, DKNY, Penguin, and more. Try on the items and decide what to keep within seven days.
Why You'll Love It: Kidbox keeps kids top of mind. With a goal of clothing one million children in need, for every complete Kidbox purchased, the company will donate clothes through their partnership with Delivering Good, a non-profit dedicated to collecting and distributing new clothing to children in need throughout the U.S.
Ages: Boys and Girls 2-14
Cost: up to $98
Order at kidbox.com
7. Mac & Mia
Mac & Mia is a web-only kids’ shopping service designed to help you curate a drool-worthy wardrobe for your little one. Once you've completed the online profile, you'll receive a follow-up call to answer more detailed questions. Then, an in-house stylist will work within your budget to pull together six to eight unique, boutique-worthy clothes, shoes and accessories they are confident you'll love.
Why You'll Love It: Their flexible subscription service lets you choose from monthly, bi-monthly, seasonal or boxes on demand so you can choose the option that best fits your needs and budget. Each box is different and filled with off-the-beaten-path pieces from more than 100 different brands that you won't find in the average retail store.
Ages: Boys and Girls 0-6.
Cost: A $20 styling fee (credited when you purchase 2+ pieces). Items are priced a la carte and average $35 per piece for apparel and $12 for accessories. Shipping is free both ways.
Subscribe at macandmia.com
Kidpik's original designs were created to outfit your budding fashionista with on-trend looks each season. Every ultra-personalized box contains seven mix-and-match pieces including tops, bottoms, dresses, layering pieces, shoes, and accessories that can be coordinated to create multiple unique ensembles. And be sure to check out Kidpik's new basics collection, featuring wardrobe staples in vibrant colors that can be purchased individually.
Why You'll Love It: Customizable to fit your needs, choose to receive your boxes four or eight times a year or try a one-time trial box. Each box includes fun extras like a coloring sheet and whimsical iron-on patches.
Ages: Girls 3-12
Cost: Purchase the entire box or choose items a la carte. The average retail value of each box is $100, but you'll receive a 30% discount if you keep the entire package. You can also choose to purchase the entire box, send back the clothes you don't want, and Kidpik will donate those returned items.
Subscribe at kidpik.com
— Lauren Hill
All images courtesy retailers.