Pedestrians walking down Wall Street noticed something different today. An asset management group, State Street Global Advisors, installed a statue of a young girl facing off against the famous Wall Street Charging Bull.

Photo: BusinessWire

State Street Global Advisors pulled the stunt ahead of International Women’s Day (tomorrow) as a campaign to emphasize gender diversity, and more specifically, women in leadership.

“We believe good corporate governance is a function of strong, effective and independent board leadership,” Ron O’Hanley, State Street Global Advisors’s CEO, said in a statement. “Today, we are calling on companies to take concrete steps to increase gender diversity on their boards and have issued clear guidance to help them begin to take action.”

Photo: BusinessWire

The temporary sculpture, titled “The Fearless Girl,” was made by Kristen Visbal, and will be up for at least a week, says SSGA. The agency is negotiating with New York City for the ‘Fearless Girl’ to become part of the art program so she can stay longer.

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