photo: Brandless

Organic fair trade coffee? $3. Kitchen knives? $3. Facial moisturizer? $3 Yes. Seriously. It’s all $3 and it’s all available on Brandless, a new online company that is going to change the way you shop for your essentials.

Just launched today, Brandless, as the name implies, sells non-brand name household and food essentials and every single item costs only $3. The best part is, all of the products are high-quality, organic, and healthy — both for you and the environment. The online shop sells pantry staples like coffee, tea, condiments, pasta, rice, and canned beans, as well as household supplies, like cleaning products and beauty and personal care items. Additionally they also offer basic kitchen supplies, like plates and knives.

photo: Brandless

Shipping is free when you spend $72 or more, which isn’t that bad when you consider how much you would spend on these essential items at a traditional grocery store. Otherwise you’ll pay a flat rate for Fedex Ground delivery. You can also sign up for a membership for $36 a year, which gives you free shipping for orders over $48 as well as other member-only benefits (including a donation to charity).

Would you try out this new site for your next kitchen stock up? Share your thoughts in the comments.