Featured photo: MOEF
Helmets are important for cycling safety, but sometimes kids have to be convinced to wear them. This is what inspired Simon Higby and Clara Prior to create a helmet kids would want to wear.
Higby and Prior work for worldwide advertising agency DDB in the Stockholm and Copenhagen offices. The two cities are famous for their biking culture, and facing the statistic that 44% of children surveyed don’t wear a helmet while riding a bike motivated Higby to do the project as part of his MBA thesis.
The pair teamed with Danish design company MOEF to create a prototype helmet that would capture the LEGO hair look last year.
The helmet would require further design and testing, but you can watch the video below to see how cool the creation process was.
We hope they do get produced, because there are a lot of kids, and adults we know, who would like to wear them.
What do you think of this helmet? Would your LEGO lover wear it? Tell us in the comments below!