Don’t look now but back to school season is almost here! And parents have big spending plans for school shopping. A new survey found they’ll spend an average of $843 per child, plus many aren’t waiting until August to fill their shopping carts.
Data from Affirm surveying 2,000 parents found that clothing is the top spending category this year, trumping technology. 70 percent said they’d spend the most in that category, followed by school supplies. And nearly one in three parents said they spend more money on back to school than holiday shopping!
If you’ve circled the first day of school on your calendar, you’re not alone. More than half of the parents surveyed (52%) said they are counting down the days until school starts. But parents also have more appreciation for teachers now, with 67% noting that the pandemic has boosted their gratitude.
Finally, almost a quarter of respondents said they’d celebrate back to school by taking a vacation sans kids. If you’re inspired to plan your own escape, check out our curated Airbnb lists for an epic trip!
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