You might have grown up as a Toys”R”Us kid, but sadly, chances are your kids won’t. It’s been a very rough few months for the toy seller, after Toys”R”Us declared bankruptcy in September 2017. Despite attempts to streamline and retool its brand, Toys”R”Us has lost its battle to stay afloat.  According to CNN, all U.S. Toys”R”Us stores might close this week. (Representatives for Toys”R”Us did not immediately return Red Tricycle’s request for comment.)

UPDATED (8:52 a.m. PDT): Representatives for Toys”RUs emailed the following response to Red Tricycle: “We have no comment at this time.”   

UPDATED (3:41 p.m. PST): According to The Washington Post, Toys”R”Us will close all 800 of its U.S. stores. Our original story follows below.

If the toy megastore does, in fact, close all of its doors, it could spell bad news for other major toy manufacturers as well, especially Barbie toymaker Mattel, as well as LEGO and Hasbro.

While many of the same toys and products are available at retailers like Target, Walmart and Amazon, Toys”R”Us is the country’s last major brick-and-mortar retailer dedicated solely to toys. With all that in-store real estate filled with toys, Toys”R”Us has a much larger selection than other retailers, which means companies like Mattel and LEGO could see a big drop in sales of their less popular products that don’t have room on the half-dozen shelves at a Target store.

For context, here’s a dedicated Barbie shelf at a Newington, Connecticut Target store:

Photo: Mike Mozart via Flickr 

Meanwhile, here’s the Barbie “section” of the Toys”R”Us flagship store in Times Square:

Photo: DebMomof3 via Flickr 

Toys”R”Us stores closing is also bad news for kids and parents who are looking for a wider selection of items to choose from. The only upside to a looming Toys”R”Us’ downfall is that it could lead to a boost for local mom-and-pop shops as the only source for more unique toy finds.

How would Toys”R”Us going out of business effect you? Tell us your thoughts in the comments.

—Shahrzad Warkentin

Featured image: Mike Mozart via Flickr


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