Many families are choosing to stay close to home this summer. Amazon Prime is teaming up with Boys & Girls Clubs of America to launch Camp Prime to bring summer fun to families across the country. The program is available to everyone, even if they’re not a Prime member, and families across the country can participate and access the free Camp Prime Handbook.

Camp Prime

“The past few months have challenged parents and kids alike, and I know many families, including my own, were looking forward to their summer traditions this year,” said Jamil Ghani, vice president of Amazon Prime. “That’s why we partnered with Boys & Girls Clubs of America to bring families the Camp Prime Handbook. The handbook is free for everyone and is full of activities families can do with supplies easily found around the house. With the Boys & Girls Clubs’ 160 years of experience providing youth camps, we’ve created an experience that will help families make the most of this unique summer, building on Prime’s year-round goal to help make people’s lives a little easier, more convenient, and more fun every day.”

To extend summer camp fun to even more kids, Amazon is also providing $500,000 in donations to Boys & Girls Clubs to help further their mission of enabling young people to reach their full potential. The funds will help Boys & Girls Clubs across the country, including Clubs in New York City, Los Angeles, Miami, Atlanta, Phoenix, Dallas, Boston, Detroit, Denver, Seattle and more offer safe and fun summer activities to youth and families, such as virtual programming options and ‘curbside camp’ kits available for pickup at select locations.

“We are facing the unique and unexpected challenge of providing our Club members with gear and resources to help them stay active and engaged at home this summer,” said Jim Clark, president & CEO, Boys & Girls Clubs of America. “We are extremely grateful for Amazon Prime’s support and donation, which will help us give our kids everything from craft supplies to sports equipment to educational materials and books to keep them entertained all summer long.”

Amazon customers can also donate to their local  Boys & Girls Club by selecting them as their charity of choice on AmazonSmile, donate directly through AmazonSmile Charity Lists or simply say “Alexa, donate to Boys & Girls Clubs” to their Alexa-enabled device.

The Camp Prime Handbook features easy and fun activities using items from around the house, including building a classic campfire (minus the flames) for storytelling and s’mores, visiting the camp canteen (aka your kitchen) for easy-to-make, healthy snacks from the Whole Kids Foundation, and learning to garden with an upcycled box. Prime members can also extend their experience through additional Camp Prime-themed content with Prime Video, Prime Reading and Amazon Music as part of their memberships.

In addition to the handbook, starting on Jul. 14, Amazon will be updating their blog with fun how-to videos from popular experts who will walk families through summer activities that can be enhanced with Amazon Devices. From beatboxing and crafts, to wellness and dance, families can learn new skills and create together.

Videos will launch daily from Jul. 14 to Jul. 18 at 1 p.m. ET/10 a.m. PT on the influencer’s platform and live on the Amazon Day One blog throughout the summer. The videos will be available for the entire summer. A full schedule of experts and activities are below:

Jul. 14: DIY Summer Sailboats with Pool Noodles with P.S. I Made This Founder, Erica Domesek

Jul. 15: Family Meditation & Movement with Spiritual Health + Wellness Teacher, Koya Webb

Jul. 16: Storytime with Lil Libros Author, Patty Rodriguez

Jul. 17: How to Beatbox with TikTok Star, Joey Klaasen

Jul. 18: At Home Dance Class with Award-Winning Choreographer, Sherrie Silver

Families can also interact with Alexa on compatible devices or via the Alexa and Amazon Shopping apps by saying, “Alexa, What is Camp Prime?” to get more information about the summer program and “Alexa, tell me the fun fact of the day” to start out their camp day with an educational anecdote.

—Jennifer Swartvagher

Featured photo: Boys & Girls Clubs of America


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