Toys”R”Us has closed its doors for good and along with bidding a tearful adieu to Geoffrey the Giraffe, kids big and small must say goodbye to the always-anticipated Holiday Toy Catalog that used to grace mailboxes every year. Before you reach for the tissues, however, your favorite online retailer might be launching a catalog of their own. The Amazon toy catalog will reportedly be making an appearance in your mailbox soon. Representatives for Amazon declined to comment.

According to Bloomberg, inside sources at Amazon have revealed that the company plans to launch a print catalogue of toys in time for the holiday shopping season. Amazon will mail catalogs to millions of customers, as well as giving them away at Whole Foods Market locations, which the company now owns.

With Toys”R”Us out of the picture, the big retailers still selling toys—Amazon and and brick-and-mortar stores like Target and Walmart—will have to duke it out or the title of go-to holiday shopping destination for parents this year.

Having a catalog that younger kids can use to build those wish lists is definitely going to give Amazon a leg up. Keep an eye on your mailbox, but with Amazon Prime Day right around the corner you might not want to wait until the holidays to get a jump on that shopping.

—Shahrzad Warkentin

Featured photo: Mike Seyfang via Flickr


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