Bid on one of three stunning dolls for a good cause. American Girl announced it has again teamed up with Swarovski crystals to create three one-of-a-kind collector dolls just in time for the holidays. The gorgeous gowns and complementary accessories took Swarovski couturiers over 330 hours to design and hand embellish more than 5,000 Swarovski crystals and crystal beads in 24 colors.

American Girl auction

The American Girl Collector dolls will be auctioned off starting today through Nov. 25, 2020, at First Responders Children’s Foundation Toy Express program will receive 100% of the auction net proceeds. This program is designed to spread joy to children of first responders across America during the 2020 holiday season. The bidding for each American Girl Collector doll starts at $5,000.

“As the holidays approach, we know it’s more important than ever to show our gratitude to our country’s dedicated First Responders who have contributed and sacrificed so much to help our friends, families, and communities this year,” said Jamie Cygielman, General Manager of American Girl. “We’re pleased to donate the proceeds of these three exquisite one-of-a-kind 2020 collector dolls, plus thousands of Mattel toys, to First Responders Children’s Foundation to say thank you to these hard-working frontline heroes and bring some much-needed holiday sparkle to their children and families.”

In addition, Mattel and American Girl are donating more than $1,000,000 in retail value of toys to the foundation’s Toy Express program, including American Girl’s renowned 18” dolls and other popular Mattel products from Hot Wheels, Barbie and Mega Bloks. The toys will be distributed to thousands of first responder families nationwide through the end of the year.

“Thank you, Mattel and American Girl for the generous donation of thousands of toys to The First Responders Children’s Foundation Toy Express. And for selecting First Responders Children’s Foundation (FRCF) as the beneficiary charity of proceeds from the auction of the exclusive American Girl Collector dolls. Because of this partnership, First Responders Children’s Foundation Toy Express will bring joy to children across the nation during this holiday season,” said Jillian Crane, President of First Responders Children’s Foundation. “First Responders Children’s Foundation Toy Express will be gifting toys to children of first responders who are on the frontlines of COVID-19. We will also be delivering toys to first responder agencies and hospitals to share with children in their communities. FRCF supports nurses, firefighters, police officers, EMTs, paramedics, medical personnel, and 911 dispatchers who risk their health every day in selfless service to their local communities across the country.”

One of the three American Girl Collector dolls will be on display at the company’s flagship retail stores in New York, Chicago, and Los Angeles through Dec. 10, 2020. The highest bidder will then receive their one-of-a-kind doll in a special display case via white glove delivery. The three collector dolls feature the following details:

2020 American Girl Sweet as a Rose Collector Doll

This stunning brunette doll is decked out in a petal pink ballet-style ballgown blooming with delicate organza rosettes. Each flower is individually adorned with Swarovski crystals, and the intricately beaded bodice and satin overskirt shimmer with more than 1,000 crystals and beads, making the doll sparkle no matter which way it spins. This exclusive outfit was completely hand-embellished by Swarovski couturiers; and includes a one-of-a-kind, crystal-encrusted tiara plus sparkling bracelets and earrings. The Sweet as a Rose doll is on display at American Girl Place-Chicago on Michigan Avenue.

2020 American Girl Boho Chic Collector Doll

With long honey-colored curls and an empire-waist gown, this elegant doll sparkles with modern bohemian flair. The ice-blue bell-sleeved dress has 2,200 hand-appliquéd Swarovski crystals and crystal beads, creating the dress’s spectacularly sparkly wavelike design. The sheer organza overlay is adorned with a web of metallic blue fibers for extra shimmer. The look also includes a beautiful matching tiara and earrings. The Boho Chic doll is on display at American Girl Place-Los Angeles at The Grove retail and entertainment complex.

2020 American Girl Fuchsia Feathers Collector Doll

This glamorous one-of-a-kind ballgown and accessories feature lavish layers of fuchsia, pink, and pewter feathers on the full skirt, creating an ombre effect that beautifully sets off the doll’s long black hair. The fuchsia satin bodice is embellished with 1,400 colorful Swarovski crystals and crystal beads. Strands of sparkling crystals and beads adorn the matching tiara and earrings, as well as peek out from the feathered skirt, so the doll glitters from head to toe. The Fuchsia Feathers doll is on display at American Girl Place-New York at 75 Rockefeller Plaza.

Eric Russack, Managing Director of Swarovski North America stated, “We’re thrilled to once again partner with American Girl to create this year’s bespoke collectible dolls and adding the Swarovski sparkle to their exclusive 2020 American Girl Holiday Collector Dolls. Our goal this holiday season is to make imaginations sparkle and who better to do that with than American Girl! And this year, we’re extremely proud to support First Responders Children’s Foundation and their work to support the children of our dedicated frontline heroes.”

To place your bid for the one-of-a-kind 2020 American Girl Collector dolls, visit All of American Girl’s holiday products are available now at and at American Girl stores nationwide.

—Jennifer Swartvagher

Featured photo: American Girl


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