It’s not often that a store can keep up with your growing kiddo, but Gretchen’s Children’s Shop—an Atlanta staple since 1952—does just that. Your Totally Awesome pick for best store for kids clothing and gear, Gretchen’s has a fabulous selection in a wide range of sizes so you can easily outfit all your youngsters from the same place. Is it any wonder that Gretchen’s boasts third and fourth generation shoppers who have made this shop a family tradition?

Owner Anne Ames recently summed up what makes Gretchen’s awesome, how the store got started, and more. Read on:

Red Tricycle: Congratulations on being voted “Most Awesome” by your community! What do you think your customers value most about your business?

Anne Ames: Gretchen’s has so much to offer! There’s a great selection of terrific merchandise, it’s a friendly and fun store to shop, it’s super convenient, and has fantastic customer service. We carry all clothing sizes from newborn (preemie really) to a size 16 for both girls and boys, as well as toys, gifts and accessories for each age group.

RT: What inspired you to start your business?

AA: Gretchen’s was started in 1952 so when I took over in 2001 it was out of love & respect for the store. I grew up down the street from the store and remember shopping here as a child with my mother.

RT: What is your proudest moment as a business owner or parent?

AA: When I tell people in conversation that I own Gretchen’s and they respond, “Oh, I love that store!” Or when they recount fond memories of shopping at Gretchen’s as a child—or lament the fact that their children have outgrown us. All of those comments always make me so happy and proud that I am the one who tends the helm of such a loved store.

What to know more about Gretchen’s Children’s Shop? Follow this Totally Awesome business on Facebook and Twitter.