Intown Doula, LLC just won a Totally Awesome Award for “Most Doting Doulas” of Atlanta. We recently spoke to them about their experience as a business owner, the best advice they’ve ever received and more. Hear what they have to say below!


Intown Doulas LLC

Red Tricycle: Your community recently voted you “Most Doting Doulas” – what do your customers value most about your business?
ID: They value our professional yet relatable and compassionate doulas, our lack of agenda, and our excellent working relationships with their hospitals and care providers.

RT: What do you want people to know about your business that they don’t already know?
ID: Our doulas work with families through babies’ first birthdays–meaning that when sleep regressions hit, bugs come home from daycare, or one parent goes out of town, we are still there to support your family who you need us. We also have doulas on staff who can help you teach your older infant to sleep through the night–or, you can leave every bit of the dirty work up to the expert!

RT: How did your business get started and what was the motivation?
ID: I operated as a solo doula for a few years before giving birth myself. After I experienced the industry from a consumer perspective, I began to see flaws in the way I was operating–in the way the industry as a whole was operating. Setting out to improve on those things, paired with the inability for me to serve all the families who were contacting me, is how this doula agency was born.

RT: Tell us, what do you start your morning with: 1. coffee 2. tea 3. mimosa 4. water 5. all of the above.
ID: Water and a protein shake.

RT: What is the most awesome thing a customer has ever done for you?
ID: The first family I ever sleep coached for sent me to a spa; they were SO happy to have their baby sleeping that they were overflowing with happiness, it was so fulfilling!

RT: What is your biggest pet peeve as a business owner?
ID: Doulas are the new photographers. You know how you see people asking for photographers to provide expert, skilled labor for free based on the mistaken notion that they need or require “exposure” or “valuable experience”? Yeah. That.

RT: How do you keep your stress levels down?
ID: I don’t?

RT: What’s your secret superhero power as a business owner?
ID: Unbridled enthusiasm or the impeccable ability to match families with the perfect doulas.

RT: Tell us, what is the best piece of advice you’ve ever received (as a parent or business owner)?
ID: The best piece of advice I’ve gotten fits parenting and business ownership: “Think about the long game.” Don’t make decisions based on this moment, but rather, make choices and decisions based on where you want to be twenty years from now.

RT: How about the worst piece of advice you’ve ever received?
ID: I’ve been told by many people for many years that I am too much–too ambitious, too tenacious, too excitable, too headstrong, too whatever. I, like many other women, was told that to be palatable I need to “tone it down.” I’m super glad I knew from an early age that was advice I wouldn’t be taking.

RT: Is there a special offer you’d like to include for Red Tricycle readers?
ID: Mention that you found Intown Doula, LLC via Red Tricycle and enjoy a free gift with ANY service purchase.


Check out their website here.


Photo credit: Margaret Mason Tate McIntyre