Your hips can thank this Beverly Hills-based cupcakery for starting the “cupcake movement.” Coveted by celebs and us common-folk alike, Sprinkles Cupcakes officially opened their first southeastern outpost on Friday. Before you sprint off to satisfy your—er, we mean your kid’s—craving, we wanted to deliver the dish on the Atlanta’s newest sweets spot.

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What
Expect a smorgasboard of cupcakes crafted from ingredients like sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests. We go weak in the knees at the mere mention of flavors like salted caramel, ginger lemon and peanut butter chocolate. Click here for their impressive menu of flavors that changes daily.

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Why
With vegan and gluten-free cupcake options there is something for everyone. There is even a doggie cupcake if you want to get something for your furry friend. Expecting? Make the the surprise even sweeter with one of their gender reveal cupcakes shown below. Just have the doctor write down your baby’s gender and they will bake up something you will never forget. If the cupcakes aren’t your thing, order up one of their ice cream treats which are sure to tempt the tots.

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When
Sprinkles Cupcakes is open Monday through Saturday from 9 a.m. to 9   p.m. and Sunday from 10 a.m. to 8 p.m. And here’s the icing on the cake. There will be an actual “Cupcake ATM” just outside the shop so that you can access Sprinkles cupcakes and cookies anytime your craving strikes.

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Where
Lenox Square Mall (near the main entrance, directly on the right), 3393 Peachtree Rd., 404-846-1599, or online at www.sprinkles.com

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What is your favorite flavor of cupcake? Are you a sucker for Sprinkles? Give us the dish below!

—Phebe Wahl

Photos courtesy of Sprinkles Cupcakes Atlanta via Facebook and Sprinkles Cupcake ATM via Facebook