It seems that Baby Shark will not be “doo doo doo”-ing it’s way out of our lives anytime soon. Dozens of new Baby Shark-themed toys and products are making their way to store shelves, including an admittedly adorable Baby Shark Fingerlings toy, which so cute it’s almost enough to make up for the song getting stuck in your head again.

At this year’s Toy Fair, WowWee, the makers of Fingerlings, unveiled the Baby Shark Fingerling among its slate of new toys set to roll out this year. The Baby Shark Fingerling will be bright yellow with a light-up tail and, of course it will sing that super catchy—some parents might say too catchy—song. Like other Fingerlings, it will be an interactive toy that reacts to touch.

“Seeing the immense success of Fingerlings and the widely-received response to Pinkfong’s ‘Baby Shark,’ we are eager to present our exciting new brands at New York Toy Fair,” said Richard Yanofsky, President, and co-founder at WowWee. “With the trend of collectibles on the rise coupled with our history of developing and manufacturing technologically creative products for the family, fans of WowWee can anticipate launches beyond their expectations.”

The new Baby Shark Fingerlings, which will retail for $15.99, will hit store shelves later this fall—just in time to become one of the most coveted toys of the holiday season.

—Shahrzad Warkentin

Featured photo: Pinkfong via YouTube

 

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