Did you have your very own virtual pocket pet when you were a kid? Sanrio and Tamagotchi have teamed up to bring fans a new play experience featuring Hello Kitty. Now you will be able to raise and nurture your own character with the help of Hello Kitty. 

Hello Kitty Tamagotchi

“Tamagotchi has been an incredible brand for Bandai America for over two decade and we’ve had many collaborations within that time period.” said Tara Badie, Bandai America Marketing Senior Director. “Like Tamagotchi, Hello Kitty is a universally loved brand and we can’t wait to see the fans reactions!”

Hello Kitty Tamagotchi

The Hello Kitty Tamagotchi is perfect for on-the-go entertainment. It fits easily into pockets or bags and it even includes a wearable keychain allowing kids to tend to their virtual pet wherever they go.

“For generations, Hello Kitty has connected with people through friendship,” said Susan Tran, Director of Brand Marketing at Sanrio, Inc. “We’re so excited to partner with Bandai America on the portable Tamagotchi that will offer fans a fun and interactive way to connect with their friend Hello Kitty throughout the day.”

The new Hello Kitty Tamagotchi is available now for pre-sale purchase and will be at Hobby Shops, GameStop and Amazon starting Dec. 1, 2020. All other retailers, like Target and Walmart, will feature the new collection starting Jan. 2021.

—Jennifer Swartvagher

All photos courtesy of Bandai


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