The next time you hit the snack aisle and pick up a box of Animal Crackers you might notice a big change. Thanks to PETA you’ll find Barnum’s Animal Crackers new box design to be a little more liberating for the circus animals.

People for the Ethical Treatment of Animals, otherwise known as PETA, has convinced Nabisco, the maker of Barnum’s Animal Crackers to “uncage” the animals depicted on the outside of the famous box. For over 100 years, the lions, polar bears, gorillas and elephants pictured on the box were behind the bars of their circus train cages.

PETA wanted the company to give their boxes a new modern look given the amount of advocacy they have done to stop the use of animals in circus acts. PETA wrote Nabisco’s parent company Mondelez a letter asking them to depict animals roaming free and incredibly, the change was made.

“When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary,” Jason Levine, Mondelez’s chief marketing officer for North America, said in a statement.

—Shahrzad Warkentin

Featured photo: Jay Malone via Flickr

 

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