If you were one of the unlucky few that braved the mall last year in hopes of scoring a great deal at Build-A-Bear’s Pay Your Age debacle, you might not exactly be jumping for joy to learn that it’s back. This year promises to be quite different however.

In case you missed it, last year Build-A-Bear was forced to close its stores due to overwhelming response to its Pay Your Age event. After waiting in line, customers were turned away with no bears. However the company did offer vouchers to customers who were in line and even those who just thought about attending the event, but never went after the closures.

Now Pay Your Age is back, but in an effort to not repeat the same mistake, things are a little different this time. From Jun. 11-16 members of the Build-A-Bear Bonus Club rewards program who complete a birthday profile in their online account can enter the Pay Your Age limited ticket offer. If you receive a ticket, you can visit a Build-A-Bear Workshop during one of two assigned redemption periods in the week of Jun. 24 through Jun. 28 and “make one furry friend per child present, limit two furry friends per ticket.” Winners of the Pay Your Age Ticket will be notified by Jun. 21.

Members of the Build-A-Bear Bonus Club rewards program who complete the birthday profile can also enter the Count Your Candles sweepstakes. Ten lucky winners will be chosen to receive a grand prize of a birthday party experience to use any time in the next twelve months valued up to $250.

—Shahrzad Warkentin

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All photos: Courtesy of Build-A-Bear Workshop

 

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