Discover new favorites or find out more about the companies and products you already love with these Black-owned businesses online that sell must-have items for pregnant women, new moms, babies and toddlers. From pregnancy necessities and breastfeeding support to teethers, books, puzzles and dolls, these companies were built with quality and representation in mind.
Stina & Mae
Founded by new mom Mishell Ekunsirinde when she couldn't find a changing mat she liked, Stina & Mae sells organic, high-quality products for modern mamas and babies, including mats, snuggle blankets, nursing pads, bibs, burp cloths and cotton wipes. Buy items individually or choose a beautiful gift box curated with eco-friendly baby essentials.
Shop at stinaandmae.com
Just Like Me! Book Box
Each month, this book subscription box delivers 2-3 fun African American books, educational tools and a gift that encourages positive child development. The books expose kids to literature, characters, authors and stories that are reflective of them to encourage a lifelong love of reading.
Shop at https://www.justlikemebox.com
Cozy n Cute Kids Boutique
The kids clothes at the Cozy N Cute Kids Boutique are cute, comfortable and always on trend. You'll find cool sayings, sweet ruffles and fun prints you and your child will love. This online kids clothing store was founded by Priscilla Wesson, a Black mom with two daughters from Long Island, NY. She launched her online shop in June 2020 and focuses on practical everyday styles for young kids, with affordable prices, great deals and top-notch customer service.
Shop at cozyncutekidsboutique.com
Milky Mama was created by Krystal Nicole Duhaney, a registered nurse, board-certified lactation consultant and breastfeeding mother of two. She began her business making lactation cookies and has branched out into brownies, iced tea, lemonade, smoothie mix and herbal supplements, all to help women maintain their milk supply. The website also offers breastfeeding support from a team of lactation consultants, doula services and a Moms at Work Program to assist corporations in supporting breastfeeding employees in the workplace.
Shop at milky-mama.com
Pretty Please Teethers
When mom Kelli had trouble finding safe, stylish, natural handmade items for her babies, she decided to make and sell her own. Her teethers, pacifiers, pacifier clips, rattles, bibs and snack cups are functional and beautiful with minimalist flair, in soft and stylish colors. All of the products are handmade and designed in Utah and made from food-grade silicone and natural beechwood.
Shop at prettypleaseteethers.com
Healthy Roots Dolls
Show your love for curly girls with a Zoe doll from Healthy Roots Dolls. The company's first doll, Zoe is 18 inches tall with a soft cloth body torso and vinyl limbs. Best of all, her gorgeous dark, curly hair is washable and styleable! Leave her hair down or put it in braids, puffs and other beautiful styles. Founder Yelitsa Jean-Charles was inspired to create more diverse toys while studying illustration at the Rhode Island School of Design. With a grant from Brown University and support from Kickstarter backers and other groups, she made her dream come true, and now creates dolls like Zoe that make lots of little girls' dreams come true.
Shop at healthyrootsdolls.com
This natural lifestyle shop is owned by a family who's passionate about natural parenting and sells the products you need to enjoy one too. From cloth diapers and nursing products to health and wellness items for the whole family, you'll find what you need to live a more crunchy, natural lifestyle.
Shop at crunchyboutique.net
Darlyng & Co
When Carl and Tara Darnley couldn't find a teether that worked for their daughter, they invented one! Their innovative teething mitten fits securely over a baby's hand instead of needing to be held. In addition to teething mittens, the company now also sells diaper bags, wooden teethers, suction-bottom bowls, sippy cups, toothbrushes, toys, apparel and more.
Shop at darlyngandco.com
Little Likes Kids
From jumbo puzzles and memory games to placemats and playing cards, the toys from Little Likes Kids feature colorful, happy images and celebrate diversity and inclusion. Designed by a mom to reflect the experiences of her son and his friends, these well-made toys are educational, beautiful and tons of fun.
Shop at littlelikeskids.com
The Stork Bag
We love this pregnancy gift created by Ericka N. Perry for bringing a smile to mamas: Pregnant women receive a cute, reusable bag full of useful products handpicked by moms, geared toward the trimester, postpartum, or to moms expecting a rainbow baby after a pregnancy loss. The company also sells pregnancy journals, baby products, body products, and more.
Shop at thestorkbag.com
King + Lola Kids
Jasmine Walker started her kids fashion business while pregnant with her second child and completing her MBA degree. King + Lola sells children's clothing and accessories, including eco-friendly and upcycled items. The products are all made in the USA with fabrics from around the world. The company gives back to charities and nonprofit organizations.
Shop at kingandlola.com
Little Muffincakes Baby Boutique
From blankets and bibs to burp cloths and bodysuits, the products from Little Muffincakes Baby Boutique are adorned with sweet images of Black kids at play. Through relatable imagery and high-quality products, they aim to promote self-acceptance and self-esteem.
Shop at littlemuffincakes.com
The mother-daughter duo behind HarperIman dolls are committed to designing dolls of color that reinforce to children of color how important, smart, talented, creative and beautiful they are. Choose from keepsake dolls, baby dolls, tea party dolls, more to love dolls, or order a custom doll, when available.
Shop at harperiman.com
—Eva Ingvarson Cerise