Infinity scarves are wildly popular and it’s easy to see why. Throw one on and get an instant splash of style and color. Now, with the introduction of a whole new kind of infinity scarf, you get help with breastfeeding, too. Meet the Nursing Happens Infinity Breastfeeding Scarf from Itzy Ritzy. The trendy scarf looks like your everyday fashion accessory, until you unfold it to reveal its double identity as a nursing cover.

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We love the scarf for the simple fact that it eliminates the need to carry a separate nursing cover around with you. Available in three different colored chevron patterns — blue, charcoal and pink — it transforms into a soft, breathable nook for baby to feed discretely.

The way it works is easy: Wear it as a double-looped infinity scarf around you neck and when you’re ready to breastfeed, unwrap one loop and drape it over your shoulder. There are no fussy snaps or complicated wrapping techniques.

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It’s made of 50% cotton and 50% polyester jerseIt, and is machine washable. You get full coverage in the back and front, thanks to the wraparound design. Drape it on to bond with your baby while nursing — and don’t be surprised if you want to continue wear it as a scarf long after baby is weaned. (Yep, it’s that cute.)

Want to check it out? Itzy Ritzy’s Nursing Happens Breastfeeding Infinity Scarf sells for $24.99 online at itzyritzy.com.

What do you think of this new fashion accessory for moms? Let us know in the Comments below!

— Kelly Aiglon