It’s the dawn of a new year; time to honor Earth’s revolution around the sun, savor time with family and friends, set goals for the new year, and, of course—turn our attention to the hottest new trends hitting the pregnancy, new mom and baby world in 2020. From sleep innovations to social media detoxes, here’s what you can expect to find in the coming year.
Sanity-Saving Sleep Options
Nothing gets a new parent’s heart racing more than wondering if their baby is safe while they’re sleeping. There are a slew of new products hitting the shelves in 2020 that can set moms' and dads' minds at ease while they track their infant's sleep patterns from afar. Products like The Sense U baby monitor and Miku’s Smart Baby Monitor track breathing, nursery conditions and sleep patterns in real time.
Of course, before you can track how babies sleep, you need to get them to actually sleep. Luckily, there are revolutionary products hitting the market to aid in that as well. The MamaRoo sleep bassinet (shown above; launching early February) is a new, smart sleep solution that integrates the same proven motions of the 4moms mamaRoo infant seat, already a fan favorite. The bassinet features five unique motions (car ride, wave, kangaroo, tree swing and rock-a-bye).
So say goodbye to driving around the block a dozen times to get your child to doze off. With this innovative sleep bassinet, you can get some much-needed rest while your little one is rocked, lulled and driven into a deep slumber by your new bestie—MamaRoo.
A More Accepting View of Gender Identity
It's no secret that we've seen a swing toward gender-neutral options across the board in the last few years, on everything from forms to fashion. And according to the folks at Pinterest, the first year of this new decade will see an even greater shift. Expect gender-neutral options to shift toward a more overall accepting view of gender identity. According to Pinterest, "...of all age groups, Gen Z tends to expect more gender-neutral options. For example, 59% of Gen Zers expect to see gender-neutral options on forms, compared to 40% of Boomers." Expect more gender-neutral party themes, "every-kid" playrooms, gender neutral baby names and unisex kids clothing to be flooding your feed in 2020.
For the first time ever, toymaker Mattel launched a gender-inclusive line, Creatable World™, a customizable doll line offering endless combinations all in one box. “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design.
Return to Nature
Nature called and 2020 is answering! Whether it's that the great outdoors is the perfect antidote to digital fatigue or that everyone is catching on that fresh air and being in nature really does help lower stress and increase energy, there is huge move toward “re-wilding.” If you searched for outdoor play areas in 2019, you weren’t alone.
According to Pinterest, there was a 550% increase in readers looking for areas where kids could dig, splash and slide around outside. Other outdoor activities that seem to be on the rise are camping, hiking and lake fishing. Sounds like it’s time to pack up baby and go exploring. Want inspiration? Check out these awesome outdoor activities for babies and toddlers.
Saturated Colors & Prints for Nurseries & Playrooms
Wonderfully white nurseries were once the darling of the design world, but trends show a more saturated color vibe in 2020. Vibrant colors like chartreuse and lime green will be in, as will classic blues, like Pantone's 2020 color of the year. The neutrals of years past will give way to moody and dramatic jeweled tones. Color-blocking, feature walls and designing the "5th wall" (yup, that's the ceiling) are other design trends that will inspire you in 2020.
A More Authentic Social Media
Social media has certainly dominated the last decade, and how it will evolve in the coming one has everyone's attention. Based on recent shifts in our preferences and behaviors, there are some clear trends that industry insiders see happening in 2020: Readers and consumers are calling for authenticity. Back in the early 2000s, when the first mommy blogs hit the scene and real parents started sharing their personal stories with the blogosphere, they did it from an authentic and vulnerable space. Over the last five years, much of that authenticity has been lost and replaced with curated squares and filtered glimpses into a slice of people’s lives that they now promote through social media. 2020 sees us trending away from that perfectly curated content and trying to get back to what brought us online in the first place—seeking a connection through common relatable circumstances.
A good example of this shift is that the most popular type of content on Instagram is stories that show what goes on behind the scenes. Public figures are using social media to share “real” moments both good and bad. That’s why moms like Kristen Bell and Chrissy Teigen are so loved for their posts. They show blunt portrayals of motherhood from postpartum underwear to struggles with depression.
In addition to a change in what we seek online, people will also be shifting how much time they spend on social media. A more mindful use of tech, otherwise known as a “digital detox,” is on the rise. Pinterest shows a search for media detox up 314% in 2019, while one in three adults in the UK are cutting back on social media. This means that people are seeking out ways to have a healthier relationship with social media. So unfollow accounts that don’t seem authentic or give you FOMO, and seek out real conversations that offer support and are relatable. Overall, use social media to empower you in your parenting journey. That’s what's trending in 2020.
Smarter, Wearable Pumping
Believe it or not, the breast pump has been around for 200 years. Over the last two centuries, it has evolved greatly, and in 2020 we'll see even more advancements in the world of pumping. As with the rest of our world, pumping is getting smarter. For example, the Willow smart breast pump debuted in 2018 and launched its 2.0 version in 2019. The patented pump can be inserted under clothing and is quieter and more discrete than other pumps, making it almost undetectable—ideal for use outside the home. The hands-free design is a major lifesaver both in and out of the house, and its clever features allow you to track how much milk you pump at each session, how long you pump for, and even when is your best time to pump. Now that's smart!
In addition to easier, more user-friendly pumps, 2020 will bring us more places that offer dedicated breastfeeding or pumping areas. Mamava nursing pods are popping up in all sorts of public places, such as airports. They are clean, comfortable and can be opened only with an access code. Breastfeeding mamas everywhere, the marketplace hears you and is delivering. Check out our breastfeeding checklist for nursing moms and pumping essentials for moms returning to work.
Hot New Kids Theme: Outer Space
Baby Yoda stole our hearts at the end of 2019, and get ready to see more space-themed birthday parties (think two the moon for your favorite two-year-old), galaxy-designed nurseries, constellation crafts and moon- and star-themed toys (like the moon phases puzzle shown above). Why such a move toward outer space daydreams? Maybe it’s the current focus on STEM educational topics or the idea that space tourism might actually become real. But whatever the reason, get ready for take-off because 2020 is going to be out of this world.
—Aimee Della Bitta