Parents are looking for new ways to keep their kids occupied during their time at home during the COVDI-19 pandemic.Many companies are launching learning based initiatives. Now several automakers are now offering design-oriented projects.

Nissan North America is offering 23 downloadable coloring pages featuring Nissan classic cars, current models, futuristic concepts and some “cult classic” models, such as the Nissan Figaro and ChoiMobi. 

“To draw, draw, draw, in our world, is one of the best ways to close the gap between wonderful creative impulses in your head and making it a reality – especially as we face this global pandemic together,” said Alfonso Albaisa, Nissan’s senior vice president for global design in a video from his home promoting the initiative.

“Our team of designers, worldwide, are using this time to breathe, to draw, to dream creatively. I know that some of their best work will come from the challenges that we’re facing now. So we thought, ‘Why not give everyone a chance to express themselves creatively and share it with those who will appreciate it?’”

In the video, Albasia, along with his children, shows what he is working on. In the coming weeks, designers from his team will post their design inspirations, what they are currently working on, why they became car designers and how to break into the business.

Individuals can tag their drawings, from sidewalk art to napkin sketches to the downloaded coloring book pictures, with #drawdrawdraw.

“We’re looking forward to celebrating passion and creativity,” Albaisa says “Don’t be surprised if you see a Nissan designer comment on your drawings and artwork.”

Rolls-Royce Motor Cars is encouraging a new generation of aspiring designers to bring their automotive dreams to life through the “Young Designer Competition.” They are calling on kids under age 16 to design their dream Rolls-Royce of the future. 

The competition is an extension of the annual Rolls-Royce employees’ Family Day Celebration, held at the home of Rolls-Royce in Goodwood, England. This year, Rolls-Royce is opening up the competition to a worldwide audience. The deadline for entries to be submitted is May 18.

The design team will judge all entries and select an overall winner who will receive a rendered illustration of their design as well as a chauffeur-driven journey in a Rolls-Royce Phantom for their first day back to school, with their best friend. Runners-up will receive a hand-signed certificate from Torsten Müller-Ötvös, the chief executive officer of Rolls-Royce Motor Cars.

Ford Motor Co. recently posted an activity book online in early April including sketches of Mustangs and classic Fords to color. STEM activities are also in the works. 

The automaker asks that parents share their kids’ work with social networks and use the hashtags #keeplearning, as well as #Fordemployees and #stayhome.

—Jennifer Swartvagher

Featured photo: Nissan via YouTube


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