Pop world superstar singer and mom Celine Dion has just launched a gender neutral clothing line, joining a growing movement among retailers towards diverse offerings in kids wear.

The new line of kids clothing is a collaboration between Dion and children’s boutique Nununu, a Tel Aviv, Israel-based company that is available in the United States at stores like Nordstrom, Bloomingdale’s and Saks Fifth Avenue. Dion’s line offers some seriously chic looks for kids of all ages.

Dion announced the new line, which is dubbed Celinununu, on social media with a magical video in which she blows some sparkles into the air of an all pink and blue nursery and some stylish new gender neutral threads appear.

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« I’ve always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense. » – Céline xx… Céline and kids wear brand nununu launch new children’s fashion brand #CELINUNUNU. @Celinununu unites two forces by one voice: fashion has the power to shape people’s minds. The brand breaks stereotypes and inspires children to be free and find their own individuality through clothes. . #Celinununu . . « J’ai toujours aimé nununu et ce qu’ils représentent. Il est donc naturel de m’associer à eux pour encourager un dialogue sur l’égalité. » – Céline xx… Céline et la marque de vêtements pour enfants nununu lance #CELINUNUNU, une nouvelle gamme de vêtements pour enfants. @Celinununu unit deux forces en une seule voix: la mode a le pouvoir de façonner l'esprit des gens. Inspirez vos enfants à être libres et à trouver leur propre individualité à travers les vêtements. . #celinununu

A post shared by Céline Dion (@celinedion) on

“I’ve always loved nununu and what they represent,” she wrote alongside a video promoting the line. “Partnering with them to encourage a dialogue of quality and possibility makes so much sense. – Céline xx”

According to a press release the new clothing line will feature over 70 gender neutral items in sizes newborn to age 14. They will range in price from $29 to $290.

Nothing in the collection will be colored in blues or pinks. In fact, all colors are missing in favor of a simplistic black, white and gray scheme.

“The message I’m trying to get across is you raise your children the way you want to raise your children,” Dion said. “You have to decide what’s right for them. We’re just proposing another way to take away the stereotype.”

The entire collection is available to shop online.

—Shahrzad Warkentin

Featured photo: Celine Dion via Instagram



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