Crunchy or Popcorn? Easy, combine the two! Chester Cheetah did just that with the launch of the new Cheetos Crunch Pop Mix a delicious and cheesy combination of Cheetos Crunchy and Cheetos Popcorn. 

Cheetos Crunch Pop Mix

Unlike any ordinary snack mix, Cheetos has unleashed its new Crunch Pop Mix — a mischievously cheesy combination of traditional Cheetos Crunchy and the immensely popular Cheetos Popcorn introduced during last year’s Super Bowl LIV. Sure to be the most coveted snack in the pantry, Cheetos Crunch Pop Mix is so deliciously tantalizing that it comes with its own mock advisory, warning fans it may be snatched by others’ Cheetle-coated fingers.

Chester even rolled out a survey to back his theory: According to an upcoming Frito-Lay Snack Index Survey, nearly half of Americans (48%) admit to stealing snacks from friends or loved ones, and among those, one-in-four (25%) even admit to doing it with some regularity.

“2020 was a year unlike any other in that we saw the incredibly popular introduction of Cheetos Popcorn in January, quickly followed by world-changing events that affected every industry differently,” said Rachel Ferdinando, SVP and CMO, Frito-Lay North America. “For our brands, we saw trends like Cheetos recipe searches skyrocketing 190%. So now we’re thinking with that lens through everything we introduce to the world. Hopefully Cheetos Crunch Pop Mix can provide a small moment of joy and bring a few smiles this year.”

Cheetos Crunch Pop Mix is available in a 7 ounce bag retailing for $3.99 and 2.25 ounce bag for $1.89.

—Jennifer Swartvagher

Featured photo: Cheetos

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