Cheetos is returning to the Super Bowl stage with a new commercial. The video features Kutcher discovering shocking evidence mysteriously tied to the disappearance of his Cheetos Crunch Pop Mix. Tune in to Super Bowl LIV to see what he does with this Cheetle-coated evidence. 

The Super Bowl campaign reveals the next chapter in the brand’s “It’s A Cheetos Thing” ad campaign. Cheetos reclaimed its Super Bowl icon status last year and is back this year with the launch of a campaign and Super Bowl commercial featuring serious star power alongside a seriously delicious snack: newly released Cheetos Crunch Pop Mix. The ad  will feature the dangerously cheesy snack mix: a blend of two fan favorites — traditional Cheetos Crunchy and the immensely popular Cheetos Popcorn introduced during last year’s Super Bowl LIV.

Ashton Kutcher - Cheetos

“Following the success of Cheetos’ big return to the Super Bowl last year with our biggest innovation in a decade in Cheetos Popcorn, we had to dial up both our product and Super Bowl campaigns this time around,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “I humbly believe we’ve accomplished that with new Cheetos Crunch Pop Mix, bringing fans their two most beloved flavors in Cheetos Popcorn with Cheetos Crunchy. And we’re bringing it to the biggest stage with the help of the multi-talented Ashton Kutcher, who we’re thrilled and honored to work with.”

—Jennifer Swartvagher

All photos courtesy of Cheetos

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