Today is UN World Day for Cultural Diversity for Dialogue and Development and Crayon has an announcement. The company is excited to share a brand new line of newly formulated crayons that represent 40 global skin tones with the new Colors of the World collection.
Colors of the World includes 24 colors that children of all ethnicities, cultures and races can use to better represent themselves through their creativity. Crayola spent over eight months researching and working with a founding partner of MAC Cosmetics, Victor Casale, who has over 30 years of experience in creating diverse foundation colors.
Together, Victor and Crayola’s product development team designed crayon colors with three undertones: Rose, Almond and Golden. Additionally, the crayons include a range of skin tone colors from Extra Light to Deepest.
Each crayon box includes side panels with color references and crayons that are wrapped with a skin tone label. Realistic color names will be listed in English, Spanish and French.
Crayola Colors of the World crayons come in a 24 and 32-count pack and will be available starting in July. You can sign up on Crayola.com to be notified when the 24-pack becomes available.
The 32-count will be sold exclusively at Walmart and will consist of four additional hair and four eye color crayons. You can pre-order the pack starting today at Walmart.com for $1.77 each.