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National Daily Sponsored Newsletter Specs

(email format subject to change)

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ASSETS REQUIRED:

ONLY Static .jpg and .gif images are accepted for newsletter products. Maximum 40K allowed.

Gold Newsletter Sponsor: (Full Contextual Newsletter: Including Featured Story with Inbound Custom Red Tricycle Story Link + Banners)

  • 970 x 250px Static Units (2) – Placement: Top and Bottom Banners
  • 800 x 315px Static Unit (1) – This must be different from both 970 x 250px banners; and have a Call-to-Action. Placement: Middle Banner
  • One Text Free Lifestyle Image 800x600px wide. Placement: Sponsored Story Featured Image
  • Click through URL for all banners (this can be the same URL for all banners)
  • See Example Above on the Left

Gold Lite Newsletter Sponsor: (Non-Contextual Newsletter: Including Featured Story with Inbound Custom Red Tricycle Story Link + Banners)

  • 970 x 250px Static Units (2) – Placement: Top and Bottom Banners
  • 800 x 315px Static Unit (1) – This must be different from both 970 x 250px banners; and have a Call-to-Action. Placement: Middle Banner
  • One Text Free Lifestyle Image 800x600px wide. Placement: Sponsored Story Featured Image
  • Click through URL for all banners (this can be the same URL for all banners)
  • See Example Above on the Left

Gold & Gold Lite CUSTOM POST ASSET Requirements:

  • Completed questionnaire for custom post
  • 6-10 Text Free lifestyle photos for editors to choose from
  • (1) 300×600px to roadblock post on web
  • (1) 300×250px for mobile roadblock
  • Logo, Facebook URL & site URL
  • Please label image/banner assets as follows:
    • Client Name_Roadblock_Size
    • Client Name_Lifestyle_Size_1, etc.

Silver Newsletter Sponsor: (Featured Story with Outbound Links to Sponsor Site + Banners)

  • 970 x 250px Static Units (2) – Placement: Top and Bottom Banners
  • 800 x 315px Static Unit (1) – This must be different from both 970 x 250px banners; and have a Call-to-Action. Placement: Middle Banner
  • Click through URL for all banners (this can be the same URL for all banners)
  • One Text Free Lifestyle Image 800x600px wide. Placement: Featured Image with Outbound Link
  • Title for Featured Image, to be edited by editorial staff
  • 25 words of copy to be edited by editorial staff
  • See Example Above on the Left

Bronze Newsletter Sponsor: (Banners Only)

  • 970 x 250px Static Units (2) – Placement: Top and Bottom Banners
  • 800 x 315px Static Unit (1) – This must be different from both 970 x 250px banners; and have a Call-to-Action. Placement: Middle Banner
  • Click through URL for all banners (this can be the same URL for all banners)
  • See Example Above on the Right

SPEC DEADLINES:

Creative units must be submitted to your account representative by the agreed up deadline.  Speak with your account representative for submission options, and specifics around required materials for each ad product.  Following deadlines enables thorough time for the review period. Otherwise campaign launch may be delayed.

BANNER LABEL REQUIREMENTS:

Please label banner assets as follows:

  • Top Newsletter Banner = Client Name_970x250_1
  • Middle Newsletter Banner =  Client Name_800x315
  • Bottom Newsletter Banner = Client Name_970x250_2
  • Newsletter Lifestyle Image = Client Name_Lifestyle_800x600

IF SUBMITTING THIRD-PARTY TAGS:

Third-Party Tags are optional, below are the requirements.

  • Creatives must be static.
  • Impression tracker (1×1) for each banner, photo and copy.
  • Tracker Sheet submitted must be labeled clearly with size of banner or image it will be linked with
  • Click tracker for each banner, photo, and copy.
  • All Third-Party Tags should also be accompanied by detailed trafficking instructions.
  • If possible, allow back-end access to the back end reporting.

Contact am@redtri.com when assets are uploaded or for any questions.

Go back to Red Tricycle’s Ad Spec Page