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Daily Newsletter Specs

 

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ASSETS REQUIRED FOR TIERED NEWSLETTERS:

 

Bronze:

  • 970×250 (2) with calls to action
    (preferably 2 different creatives if avail)
  • 800×315 (1) with call to action
  • 300×100 (2) for mobile
  • URL
  • Tracking pixel needed if client is tracking newsletter views

Silver: 

  • Two (2) 970 x 250 ad units 
  • One (1) 800 x 315 ad unit – must be different from the 970 x 250. 
  • 50 words copy (to be edited by Red Tricycle editorial team)
  • One (1) 600 x 600 text-free lifestyle photo
  • URL
  • Tracking pixel needed if client is tracking newsletter views

Gold: 

  • Two (2) 970 x 250 ad units and one (1) 800 x 315 ad unit (must be different
    from the 970×250) to roadblock newsletter
  • 300×600 to roadblock post on web; 300×100 & 300×250 for mobile RB
  • Logo, Facebook URL & site URL
  • Completed questionnaire for custom post + 6-10 text-free lifestyle photos
    for editors to choose from
  • Tracking pixel needed if client is tracking newsletter views

STATIC BANNERS/IMAGES:

  • ONLY Static .jpg and .gif images are accepted for newsletter products. Maximum 40K allowed.
  • Click through URLs are required for all banners, photo and text. 1×1 tracking pixels are allowed but not required.

THIRD-PARTY TAGS:

  • Newsletter: Creatives attached to Third-Party Tags must be static only
  • Website: We accept most Third-Party Tags for the website banners
  • All Third-Party Tags should also be accompanied by detailed trafficking instructions, creative files, and click through URLs.

MATERIAL SUBMISSION:

Creative units must be submitted via your client-specific Box Folder. Deadlines for materials for each ad product will be provided by your account representative. Following deadlines enables thorough time for the review period. Otherwise campaign launch may be delayed.
You will receive an email invitation to your Box Folder from Red Tricycle’s Box account. First time advertisers, will be given an opportunity to create a new Box account.

Contact am@redtri.com when assets are uploaded or for any questions.

SPEC REQUIREMENT/DEADLINES:

Deadlines will be provided for all line items on an Media Plan by your account representative. Following deadlines and spec requirements is imperative to ensuring your campaign launches on time.

Go back to Red Tricycle’s Ad Spec Page