Bare Tree Media recently announced a collab with Wimpy Kid, Inc. to create three new augmented reality social media effects themed around Diary of a Wimpy Kid 14: Wrecking Ball.

The AR effects allow users to insert a virtual wrecking ball into the scene, wreck what’s in the camera’s frame, record it and share the result on Facebook, Instagram or Snapchat.

Bob Ferrari, CEO of Bare Tree Media said in a press release, “Augmented reality is a great marketing platform for brands to engage audiences, and a perfect fit for the Wimpy Kid fanbase to create and share their special moments with a wrecking ball.”

Along with the AR effects, Bare Tree Media will also expand Wimpy Kid’s e-presence with digital stickers within Baidu’s keyboard apps, including Facemoji Keyboard in the United States.

Jeff Kinney, author of the Diary of a Wimpy Kid series said, of the new digital options, “I’ve loved seeing fans around the globe engage with the Wimpy Kid brand using our existing emoji-style stickers.” Kinney continued, “This year, we wanted to expand the Wimpy Kid universe and I’m thrilled to have the brand-new augmented reality and sticker formats on major global platforms. I’m really looking forward to seeing where Greg can go with his fans in 2020!”

—Erica Loop

Featured photo: Diary of a Wimpy Kid via Instagram 

 

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